Jens Grede is a name you might not hear as often as Kim Kardashian, but behind the scenes, he’s one of the smartest minds in the fashion and lifestyle world. He’s a branding genius and a key player behind big brands like SKIMS, Good American, and Brady. Working alongside celebrities, his creative vision and sharp business sense have helped shape some of today’s most loved brands.
Meet Jens Grede – A Smart Brand Builder
Jens Grede is not your typical business executive. He’s a branding expert, a risk-taker, and someone who truly understands what modern consumers want. Born in Sweden, Jens made his mark in the fashion and media world by taking a very human approach to brand-building. Unlike many other business leaders, he doesn’t focus just on numbers. Instead, he looks at people — what they wear, how they shop, and what they care about. This unique thinking has made him one of the most respected figures in the fashion industry today.
He began his career in advertising and branding. Over time, his passion for telling compelling stories through brands led him to co-found several high-profile businesses. He believes every brand should make people feel seen, understood, and included — which is why inclusivity and innovation are always at the heart of his projects. From SKIMS to Brady, Jens has a clear gift: turning ideas into cultural phenomena.
Where Is Jens Grede From?
Jens Grede was born and raised in Sweden, but he now lives and works in the United States. Even though he comes from Europe, his biggest business moves have been in America. Jens moved to Los Angeles, where he works closely with celebrities and creative talent. His global perspective — growing up in Europe, working across the world — gives him an edge in understanding different cultures and markets. That’s a big reason why his brands appeal to people everywhere.
What Is SKIMS and Why Is It So Popular?
SKIMS is a shapewear and lifestyle brand co-founded by Jens Grede and Kim Kardashian in 2019. From the beginning, the goal was simple but powerful: make comfortable, stylish clothing for every body type. The brand quickly became a household name because it offered something different from traditional shapewear. It wasn’t just about squeezing into something tight — SKIMS was about feeling confident, stylish, and comfortable at the same time.
SKIMS offers a wide range of products including bodysuits, loungewear, underwear, and bras — all designed to fit many different body shapes and sizes. The brand stands out for its skin-tone color options, wide size range, and high-quality materials. Jens Grede’s influence is clear in every detail, from the product design to the brand’s powerful marketing strategy.
SKIMS for All Shapes
One of the biggest reasons for SKIMS’ success is its inclusivity. While many fashion brands still cater to limited sizes, SKIMS offers sizes from XXS to 5X. This isn’t just good for sales — it makes people feel included and represented. Customers of all shapes and sizes can find something that fits them well and makes them feel good. Jens and Kim built SKIMS on the belief that every body deserves to feel beautiful and comfortable.
Celebrity Power Boost
Of course, having Kim Kardashian as a co-founder helps — a lot. With her massive social media following and global fame, Kim gives SKIMS an instant boost in visibility. But it’s not just about fame — it’s about using that fame smartly. Jens Grede knows how to turn celebrity attention into long-term brand loyalty. They’ve also teamed up with other stars like SZA and even the U.S. Olympic team to spread their message of confidence and comfort.
Jens’ Smart Marketing
Behind the scenes, Jens is the mastermind making sure the brand message hits home. He understands how to use social media, influencer marketing, and modern branding to build real trust with customers. Instead of traditional ads, SKIMS often shares real stories, user-generated content, and behind-the-scenes looks at how their products are made. This kind of honest marketing makes people feel connected to the brand — and that’s what Jens does best.
Who Is Emma Grede – Jens’ Business Partner and Wife?
Jens isn’t building these brands alone. His wife, Emma Grede, is just as smart and talented in the business world. She’s a co-founder of Good American and a founding partner of SKIMS. Like Jens, she cares deeply about diversity and inclusion. Emma is known for her fearless leadership and her passion for creating clothing that makes women feel powerful and seen.
Emma and Jens make a powerful team — not just in business, but also in life. Together, they are parents and partners, working side by side to build brands that matter. Their shared values and creative vision make them one of the most influential couples in fashion and lifestyle today.
Jens Grede and Kim Kardashian – A Business Dream Team
When Jens Grede partnered with Kim Kardashian, it wasn’t just about having a famous face on a brand. It was about combining Kim’s cultural influence with Jens’ branding genius. Kim brings the spotlight, while Jens brings the strategy. Together, they’ve built SKIMS into a billion-dollar brand — and it keeps growing every year.
Their partnership works because they trust each other and have a clear shared vision. They know that building a great brand is about more than just making sales — it’s about creating something that people love and feel connected to. With Jens leading the business side and Kim leading the cultural side, they’ve created something truly special.
Jens Grede’s Other Brands You Might Know
While SKIMS is the most famous, Jens Grede has helped build several other successful brands. Each one has its own unique style, but they all share the same focus: great design, inclusivity, and smart marketing. Here are a few more names you might recognize:
Good American – Denim for Everyone
Co-founded with his wife Emma Grede and Khloé Kardashian, Good American is a denim brand with a mission: make jeans for every body. From day one, the brand has focused on offering a full range of sizes and showing real women in its campaigns. Good American quickly became one of the most inclusive and body-positive denim brands in the U.S.
Their jeans are known for being comfortable, stylish, and flattering for all shapes. Jens helped shape the brand’s image, making sure it spoke directly to the women it serves. Good American isn’t just a fashion label — it’s a movement for body acceptance and confidence.
Brady – Sporty Style
Jens also co-founded Brady, a performance wear brand with NFL legend Tom Brady. Brady is all about high-performance athletic wear for everyday use. It combines the function of sports clothing with the style of lifestyle wear — a mix that fits perfectly with today’s active culture.
The brand speaks to men who want to look sharp while staying comfortable. Jens brings his usual magic here too — top-tier branding, smart partnerships, and a clear identity. Just like with SKIMS and Good American, Brady is more than a brand — it’s a lifestyle.
Why Kids and Grownups Love His Brands
One of the coolest things about Jens Grede’s work is that it speaks to all ages. His brands aren’t just for celebrities or fashion lovers — they’re for everyone. Teens love SKIMS because it’s trendy and cool. Parents love Good American because it fits well and makes them feel confident. Even athletes and casual wearers love Brady for its comfort and design.
Jens builds brands that feel personal. Whether it’s a teen shopping for their first bodysuit or a mom buying jeans that finally fit right, his brands make people feel good about themselves. That’s a rare skill in today’s fast-moving fashion world.
What Makes Jens Grede So Good at His Job?
Jens Grede has a special mix of skills. He understands numbers and strategy, but he also has a deep understanding of culture, design, and people. He listens more than he talks. He pays attention to what customers want — not just what’s trending, but what really matters to them.
His success comes from being open-minded, curious, and focused on long-term value. He doesn’t just follow trends — he creates them. He surrounds himself with smart people and builds teams that care about doing good work. That’s why his brands keep growing — they’re built with purpose and passion.
The Bottom Line
Jens Grede is one of the most important figures in modern fashion, even if most people don’t know his name. From SKIMS to Good American to Brady, he’s built brands that stand for something bigger than just clothes. He’s helped shape a new kind of fashion — one that values comfort, confidence, and real people.
If you’re someone who loves smart design, great storytelling, and brands that make a difference, you’ve probably already felt Jens Grede’s impact. And chances are, we’ll be seeing even more from him in the future. Whether you’re a teen, a parent, or just someone who likes good clothes, there’s something in Jens Grede’s world for you.
